Content strategy for chess —
by someone who actually plays.

I'm Nivaan, a Chess National Master building content systems for chess organizations and education businesses. Done-for-you newsletters, tournament recaps, and enrollment content — powered by chess thinking and AI acceleration.

72hrs
First delivery
15min
Monthly time on your end
National Master
USCF rated

You're great at teaching chess.
Content falls through the cracks.

Chess academy owners and education business leaders are experts in their field — but newsletters get delayed, tournament recaps never get written, and social media sits silent. Parents don't know what's happening. New families never hear about your program. Your chess expertise deserves to be communicated as powerfully as it's taught.

Tournament results that never get shared with families
Newsletter deadlines that consistently get missed
Social media that could attract new students but doesn't
Content that requires chess knowledge you don't have time to explain

What I deliver

Three done-for-you services.

Chess Club & Academy Content
Newsletters, tournament recaps, player spotlights, coaching content. Built by a National Master who doesn't need you to explain what a Swiss-system is.
Get founding-client pricing →
📈
SEO & Blog Content
Keyword-optimized posts to drive enrollment and discovery. Rank for "[city] chess lessons" or "[city] tutoring" and attract new families.
Get founding-client pricing →
📧
Email Sequences
Welcome, nurture, and re-enrollment sequences. Written once, working forever to convert prospects and retain students.
Get founding-client pricing →

How it works

From brief to published in 72 hours.

01
Discovery call (30 min)
We discuss your chess organization or education business, your audience, and your content challenges. I bring chess thinking to understand your strategic position.
02
Strategic planning
I map out your content calendar like a chess opening — systematic, sequenced, and designed for long-term advantage. AI accelerates the execution.
03
First delivery (72hrs)
Your first batch arrives — tournament recaps, newsletters, or enrollment content. Written in your voice, not mine. One round of quick edits.
04
Ongoing partnership
Consistent content every month. You focus on teaching chess or growing enrollment. I handle the communication strategy.

Why work with me

Agency results. Not agency prices.

You could hire an agency for $5,000/month and wait two weeks for deliverables. You could try to do it yourself with ChatGPT and spend hours prompt-engineering mediocre posts. Or you could work directly with me — agency-level strategy, AI-powered speed, and a founding-client price that makes sense for a small business.

👤
Direct access
You work with me, not a junior copywriter
🤖
AI-accelerated
Research and first drafts are AI-powered; strategy and voice are human
🛡️
Risk-free start
Cancel after month one, no questions asked

Why a National Master builds content systems

As a Chess National Master, I think in systems and sequences — it's how my brain works from competitive chess, and it's how I approach your content calendar.

I started Anchor Studio because I saw chess organizations struggling with content that actually reaches parents and builds community. You're great at teaching chess, but newsletters get delayed, tournament recaps never get written, and social media sits silent.

I use AI-accelerated workflows that let me deliver agency-quality work at solo-operator speed. Founding clients get my lowest rates, locked in permanently, and direct access to me for everything.

Nivaan
Chess National Master
Metuchen, NJ

Sample work

Content I've created for chess and education clients.

Newsletter
Chess Academy Monthly Newsletter
A comprehensive monthly update covering tournament results, student achievements, upcoming events, and strategic chess tips. Written in the academy's authoritative yet approachable voice.
Read full sample →
Blog
Chess Tournament Recap Blog Post
Detailed tournament analysis with game highlights, key moments, and lessons learned. Appeals to both current families and prospective students looking for a competitive program.
Read full sample →
Email
Tutoring Center Welcome Email Sequence
Three-part welcome sequence that builds trust, showcases expertise, and converts trial students to long-term clients. Automated but personal.
Read full sample →
Blog
SEO Blog Post for Tutoring Center
Keyword-optimized guide to help parents choose the right tutoring program, ranking for local search terms and driving qualified enrollment inquiries.
Read full sample →

Who I work with

Built for two kinds of clients.

Chess Organizations
Academies, clubs, state/national federations. I speak your language because I've lived in this world as a National Master. Your content won't need a chess glossary attached.
Education Businesses
Tutoring centers, test prep, coding academies, music schools. Enrollment-driven businesses that run on community trust and parent confidence. The same content engine, adapted for your world.

Founding-client pricing

Limited spots available.

These are founding-client rates — locked in permanently for early clients. Email sequence buildout and custom projects quoted separately.

Chess
$400/mo

  • Monthly club newsletter
  • 4 tournament recap posts
  • Player spotlight content
  • Content calendar & scheduling
  • Cancel anytime
Lock in this rate →
Most Popular
Growth
$900/mo

  • 8 SEO blog posts/month
  • 20 social captions
  • Monthly keyword strategy
  • Priority 2-day turnaround
  • Cancel anytime
Lock in this rate →

Let's start with a conversation.

Free 30-minute call. No pitch, no pressure. If I can help, I'll tell you how. If I can't, I'll tell you that too.

Book your free discovery call →